Luxury Appliance Makers Sub-Zero and Wolf Market to Customers on Facebook
Sub-Zero and Wolf , makers of luxury kitchen appliances, are claiming strong results from a Facebook Page that has just under 81,000 fans. The reason, as the company tells us, is that these fans are actual customers, who already associate with the lifestyle image of the products, and who are helping to drive more business to the company. Sub-Zero, for those not familiar, makes freezers, refrigerators and wine storage equipment; it bought cooking equipment maker Wolf in 2000, and both brands operate distinctly today. Facebook has become the third most important non-search engine site sending traffic to the company’s site during the past six months, according to Christopher Parr, the manger of the company’s interactive marketing efforts. During this period the average time spent on the web site was 3.1 minutes, with 7.5 pages viewed. Apparently lots of people are looking at images of fridges, ranges and other products. While Parr didn’t provide more details on how the Page is helping to drive traffic to the site, or how its prompting more sales. But the company’s overall strategy makes sense for a luxury brand on Facebook — focus on a smaller, exclusive audience, and build up their passion for your product. As with many forms of brand advertising, the goal of many Pages is to prime consumers to buy, eventually, rather than trying to get an immediate click-through to a sale. “We’re not about having 1 million fans — we’re more about having real customers so they can talk to each other (on Facebook),” Parr tells us. “We want true Sub-Zero and Wolf fans.” The Page was created in September of last year and really took off during the holidays, he explains. Perhaps the Page took off because more people were looking around for gift ideas, or trying to signal gift ideas to loved ones around this time? The company has also pursued other ways of promoting the page. It sent emails to customers encouraging them to join Facebook. Then, Sub-Zero and Wolf bought Facebook ads targeted at their customers, who tend to be older and affluent, as well as their customers’/fans’ friends on Facebook. Once on Facebook, Parr tells us these fans often jump over to the main web sites after receiving information on new products, recipes, viewed or uploaded photos of Sub-Zero and Wolf kitchens. Now the Page includes three types of fans: actual customers, people who plan to become customers and kitchen designers/architects who use these products in their work, Parr tells us. Parr explains that, for his customer base of older and affluent individuals who are late adopters of Facebook, the email strategy worked in terms of getting more fans. Our most recent analysis of Facebook demographics found that users from 45-65 years of age made up about 20% of the social network’s population. It’s among this group that the company is apparently finding more users to purchase some of Sub-Zero and Wolf’s built-in refrigerators, wine storage and cooking equipment. The rest of Sub-Zero and Wolf’s Page includes several photo albums featuring products, more than 100 fan uploads, content on design, products and creating an environmentally-friendly kitchen. The Page is also set to be the launching point for new content, such as outdoor grilling secrets videos, Parr adds. It’s this content, as well as the conversational tone of the Wall, that Parr says helps the Page’s fans/customers become part of the luxurious lifestyle he says embodies the Sub-Zero and Wolf brand. For strategies to help build up a loyal following on your Page, take a look at our Facebook Marketing Bible .
4 Tips for Reducing Social Media Stress
Soren Gordhamer is the organizer of the Wisdom 2.0 Conference , April 30th-May 2nd in Silicon Valley, which brings together staff from Google, Facebook, and Twitter, along with Tony Hsieh from Zappos and many others, to explore living wisely in our modern age. Mashable readers can use code Mashable for a discount when registering . We used to only be digitally connected via computer for part of the day, but today’s hand-held devices enable a “constantly connected” lifestyle. This presents huge benefits, and its share of challenges. An important question to ask yourself is: Are you going to be constantly overwhelmed by “Stress 2.0,” or can you successfully translate this lifestyle into “Wisdom 2.0?” We are all well aware of the benefits of the social media age, but the challenge is finding a balance, and living a healthy and rich life both online and off. If we are not careful, our increasingly connected life can take a negative toll on our mind and body. Below are four steps to go from a stressful social media life to a wise one, as well as the apps to help you do it. 1. Take Time to Disconnect I do not know anyone who, after a number of hours looking at a screen, does not experience some level of “brain freeze.” For some it is two hours, for others four, but there comes a time when we just cannot process any more information. The best thing to do is step back from the computer and take a break. Go outside, get something to eat, spend some time with a friend. When you return to your computer you will do so with a much more open and creative mind. App to Live By: If you know how long you can go at the screen before you need a break, you can schedule them from your desktop with a number of apps, including Dejal Time Out . 2. Breathe If there’s one thing that just about every health-conscious person can agree on, it’s that deep, full breaths are a good thing. Think of a time when you were nervous or frustrated — how was your breath? And think of time when you were totally at ease — how was your breathing then? Most likely in the former, it was shallow and tight, and in the latter it was full and expansive. In fact, even as you read these words, you can bring attention to your breath. Notice the breath coming in and out of your body. This attention to your breathing can help lower cortisol levels , increase oxygen levels, and lower your stress level. The challenge, of course, is remembering to do so. Apps to Live By: One way to help bring awareness to your breath is to set a bell to ring every so often as a reminder. When you hear the bell, pause, take a few moments to focus on your breathing, and then return to work. A few apps that can help with this include ProdMe (Mac), and Mindful Clock (PC). 3. Eat Food that Adds Energy How many times have you scarfed down an unhealthy lunch while you stared at your computer screen, and soon after noticed that you not only had a stomach ache, but that your energy had been zapped? Unhealthy food may bring short-term pleasure, but it generally decreases your energy level and ability to focus. There are healthy foods however, that taste good, and at the same time increases your energy level and ability to concentrate. Of course, strong caffeine or a good dose of sugar may give you a quick hit, but soon your energy drops — until you get another hit, and the cycle continues. There is a place for enjoying unhealthy food, but when it becomes a habit, you won’t be able to live and work at your optimum level. Eating healthy food, and taking the time to do so slowly, increases your ability to fully engage with whatever you’re doing, be it a phone conversation, a meeting, or writing a tweet. Apps to Live By: We tend to eat healthier when we make our food instead of getting take out. Whole Foods lists numerous healthy recipes . They also have an iPhone app . The next time you feel like you could use some nourishment, try making a healthy meal for yourself instead of ordering that slice of pizza. 4. Awaken the Body: Move If there has been one major change in people’s lives in recent years, it may well be this: We are more stationary than any previous generation. Many of us sit at desks for hours and hours each day. The New York Times references a number of studies that revealed that just working out once a day is not as helpful as integrating movement throughout your day. This means that when there is a chance, get up and move. Work standing up for part of the day, walk instead of drive to lunch, ride a bike to work if possible, and walk over and talk to a colleague instead of shooting off an e-mail to him or her. Apps to Live By: There are a number of yoga and stretching apps you can download. The challenge is to integrate them in your day. Try making a commitment of five minutes in the morning, at lunch, and before going to bed to do some stretching. Yoga Journal has more information in this category, and an iPhone app with stretches. Conclusion: Learn to Surf It is extremely unlikely that the pace of information we consume is going to slow down. In fact, it is likely to increase, as our friends not only post what they are doing, but also where they are at any given time. The challenge is finding a balance within the information stream. There is an old saying: “You cannot stop the waves, but you can learn to surf.” We are not likely to stop the waves of information coming at us today (nor would we want to), but we can find a balance; we can live consciously and connected, with an active social media life and a healthy body and mind. For more social media coverage, follow Mashable Social Media on Twitter Twitter or become a fan on Facebook Facebook More social media resources from Mashable: – 4 Steps for Managing Social Media Attention – 5 Levels of Effective Communication in the Social Media Age – Zen and the Art of Twitter: 4 Tips for Productive Tweeting – The Tao of Tweeting – 5 Tips for Building Lasting Online Friendships – 4 Steps for Effective Online Networking Image courtesy of iStockphoto iStockphoto , jhorrocks
Tips to Attacking Anxiety and Depression | Health, Lifestyle …
Tips to Attacking Anxiety and Depression | Health, Lifestyle … Posted by admin in Health & Beauty on 03 10th, 2010 | no responses … Copyright Free Premium Wordpress Themes 2008. All rights reserved. | Powered by Karomasti.com | Designed by Sri Bharath| supported by Health Insurance Quotes.